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August 15, 2006
Release: #0616
News Release
For Immediate Release
COA and Choice Hotels Renew Strategic Partnership
SACRAMENTO, CA .
. . The Community College League of
California Commission on Athletics (COA) today announced a three-year partnership
with Choice Hotels International (NYSE: CHH). The terms of the agreement state
that Choice Hotels will be designated as the "Official Hotel Partner of
the COA".
Choice Hotels will provide
the COA athletic teams with a centralized number for hotel reservations and
discounted room rates. Choice Hotels is one of the world's largest lodging franchisors,
serving guests with brands including Cambria Suites, Comfort Inn, Comfort Suites,
Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites and Suburban
Extended Stay Hotel brands.
"We are very pleased
to enter in to this relationship with the Community College League of California
Commission on Athletics," said Donald Crawford, manager of sports marketing,
Choice Hotels. "A growing number of collegiate athletic organizations look
to us for value-oriented lodging. COA members will find that we have a number
of hotels throughout the state of California that provide quality and service
at affordable prices."
Under the agreement, Choice
Hotels will be entitled to print and stadium advertising at each of the COA's
23 championship events and year-round exposure on the COA's official Web site,
www.coasports.org, as well as a variety of additional cause-related marketing
efforts.
"The partnership with
Choice Hotels represents a win-win for both organizations," said COA Executive
Director Carlyle Carter. "Choice Hotels is a great match for our system
because they are committed to providing discounts to our colleges. The Choice
Sports Travel reservation service provides COA members access to professional
support for their travel needs and offers the ability to book travel for an
entire season with one call, fax, or e-mail."
About Choice Hotels:
Choice Hotels International franchises more than 5,200 hotels, representing
more than 430,000 rooms, in the United States and more than 40 countries and
territories. As of June 30, 2006, 687 hotels are under development in the United
States, representing 53,765 rooms, and an additional 65 hotels, representing
5,993 rooms, are under development in more than 20 countries and territories.
The company's Cambria Suites, Comfort Inn, Comfort Suites, Quality, Clarion,
Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites and Suburban Extended Stay
Hotel brands serve guests worldwide. Additional corporate information may be
found on Choice Hotels' Internet site, which may be accessed at www.choicehotels.com.
About the COA:
The Community College League of California Commission on Athletics (COA) is
a non-profit organization per IRC Section 501 (c)(3). As authorized by the State
Legislature, the Education Code provides the COA the opportunity and authority
to establish the rules and regulations to administer the athletic activities
of the nearly 25,000 student athletes at California's community colleges. To
view the latest news, information, and updates of all 23 COA-sanctioned sports,
visit www.coasports.org.
COA
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