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July 20, 2006
Release: #0613
News Release
For Immediate Release
COA and Balle de Match Serve-Up New Partnership
SACRAMENTO, CA .
. . The Community College League of California Commission on Athletics (COA)
has announced a new partnership agreement with Bälle de Mätch. The
terms designate Bälle de Mätch as the "Official Tennis Apparel
Supplier" of the COA and California Community College women and men's tennis
through 2008.
Bälle de Mätch,
which means "match point" in French, manufactures tennis apparel as
well as casual off-court wear, for both teams and individuals.
The agreement offers substantial
uniform discounts to COA member colleges. Bälle de Mätch will be a
prominent sponsor of the California Community College Commission on Athletics
Tennis Championships, as well as regional postconference competition. Bälle
de Mätch will be featured by way of signage rights, public address announcements
and print advertising, as well as a wide array of other cause-related marketing
efforts.
"To grow our brand,
one of our four strategic initiatives is to focus on the ever increasing Team
market", said Bälle de Mätch CEO John Embree. "Because we
are California (Orange County) based, it is also crucial that we be strong in
our own backyard. Toward that end, it made sense for us to partner with the
governing body of Athletics for the network of California Community Colleges
in an effort to support their tennis programs across the state. We are thrilled
to be associated with the COA and to get Bälle de Mätch Tennis Wear
worn by as many teams as possible."
About Bälle de Mätch:
Bälle de Mätch, founded in 1992, is a company of young, sports-minded
individuals distinguished by their passion for extraordinary tennis wear. Bälle
de Mätch has come a long way, but never strayed from the original mission
of making comfortable, great-looking tennis apparel geared towards the avid
and professional player. To learn more about Bälle de Mätch, visit
www.balledematch.com.
About the COA:
The Community College League of California Commission on Athletics (COA) is
a non-profit organization per IRC Section 501 (c)(3). As authorized by the State
Legislature, the Education Code provides the COA the opportunity and authority
to establish the rules and regulations to administer the athletic activities
of the nearly 25,000 student athletes at California's community colleges. To
view the latest news, information, and updates of all 23 COA-sanctioned sports,
visit www.coasports.org.
COA
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