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March 15, 2005
Release: #0506
News Release
For Immediate Release
It's the Cola;
COA and Pepsi Announce Partnership Renewal
SACRAMENTO, CA .
. . The California Community College
Commission on Athletics (COA) today announced a partnership renewal with The
Pepsi Bottling Group (PBG). The terms of the agreement provide Pepsi with the
exclusive designation as "Official Beverage of the COA" through the
2009 calendar year. PBG became a COA corporate partner in 1999.
"We're very excited
to continue our partnership with the COA," said Randy Quirk, Vice President
of Foodservice for PBG's Pacific Northwest Business Unit. "Pepsi has a
long history of sponsoring student athletic programs. This is a great opportunity
for us to expand that support, while at the same time, making our great line-up
of products available for the fans."
Pepsi will be featured at
COA championship events, by way of signage rights, public address announcements,
print advertising, and product distribution. In addition, PBG will serve as
the title sponsor of the COA Pepsi Student Athlete celebration banquet, held
in conjunction with the COA Hall of Fame induction ceremony at the annual COA
Convention. The 2005 event will be held on April 7 at the Peppermill Hotel in
Reno, NV. Visit www.coasports.org for COA Convention details.
In a partnership with the
National Alliance of Two-Year College Athletic Administrators (NATYCAA), Pepsi
is the title sponsor of the Pepsi/NATYCAA Cup Award, designed to recognize and
reward overall program excellence at the two-year college level. COA colleges
compete in the "State Associations Division" of the Pepsi/NATYCAA
Cup Award program.
"The renewal agreement
with Pepsi represents their continuing commitment to the COA and community college
student athletes," said COA Commissioner Dr. Joanne Fortunato. "They
have been, and continue to be, a true friend of the COA and we look forward
to their continued support of COA state championship events and our annual student
athlete celebration event."
The Pepsi Bottling Group
(www.pbg.com) is the world's largest manufacturer, seller and distributor of
Pepsi-Cola beverages with operations in the U.S., Canada, Greece, Mexico, Russia,
Spain and Turkey.
For more information about
the COA's corporate partnership program, please contact the COA at 916.444.1600
and request a copy of the CD-ROM describing the program or email the COA development
office at Svanhorn@coasports.org.
To view the latest news,
information and updates of all 23 COA-sanctioned sports, visit www.coasports.org.
COA
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