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March 18, 2004
Release: #0406
News Release
For Immediate
Release
COA and Citi Announce Title Agreement
SACRAMENTO, CA
. . . The California Community College Commission on
Athletics (COA) today announced a title agreement with Citi, the credit card division
of Citigroup, based in Long Island City, NY. As part of the agreement, Citi will
be designated as the “Exclusive Credit Card Provider” of the COA and California
Community Colleges athletics through calendar year 2004.
As title partner of the COA, the Citi name will be included in the official
title of all COA state championship events. Citi will have a cause-related presence
at 17 COA state championships in Spring and Fall 2004, including title designation,
onsite signage, print ads, product displays and public address announcements.
Citi will also receive prominent visibility on the official COA website, www.coasports.org,
various print collaborations, public education pieces, and a series of local
campus events promoting credit education to the system’s 2.9 million students.
“This is an exciting time for the COA’s business enterprise. Citi’s title
agreement with the COA is another step in the continued maturation of our statewide
program and their presence enhances our continuing efforts,” said COA Associate
Commissioner Stuart Van Horn. “During the last six months, we’ve been fortunate
to add several premier entities to our partnership program and we believe a
key reason is our commitment to servicing them aggressively to ensure renewal”
he said. Citi joins Office Depot, Northwestern Mutual, and Del Costa Cheese
as new COA partners in 2003-04.
Amer Sajed, Senior Vice President, at Citi, says ”this provides a unique opportunity
for Citi to get its responsible use of credit message directly to the students
while having a dialogue with them on their campus.”
Other COA partners include Blue Diamond, BuzzOnCampus, Diamond Sports, Renaissance
Agencies, Inc., Russell Athletic, California Track and Engineering, Choice Hotels,
Pepsi, FieldTurf and Herff Jones. In addition, the COA has contracts with nearly
one dozen ball and equipment agencies via adoption contracts for specific COA
championships.
For more information about the COA’s corporate partnership program, please
contact the COA at 916.444.1600 and request a copy of the CD-ROM describing
the program or email the COA development office at Svanhorn@coasports.org.
To view the latest news, information and updates of all 23 COA sanctioned
sports, please visit www.coasports.org.
About Citigroup
Citigroup, the preeminent global financial services company has some 200 million
customer accounts and does business in more than 100 countries, providing consumers,
corporations, governments and institutions with a broad range of financial products
and services, including consumer banking and credit, corporate and investment
banking, insurance, securities brokerage, and asset management. Major brand
names under Citigroup's trademark red umbrella include Citibank, CitiFinancial,
Primerica, Smith Barney, Banamex, and Travelers Life and Annuity.
Media Contact:
David Eadie
COA
916.444.1699
Maria Mendler
Citigroup
212.559.0409
COA
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